SHADE
TO LAST

December 1, 2008

Keep your cool and your color!

It's been said that all good things come to an end. Well, that doesn't have to be true of your hair color! There are few things more disappointing than the first shampoo after coloring as you literally watch your hard-earned money rinse out, straight down the drain. Formulated to extend vibrancy, color-preserving shampoo and conditioner can help keep your hair color radiant between hue-enhancement applications.

CONSERVATIONIST
Protect color from the damaging effects of the environment with Aveda Color Conserve Shampoo and Conditioner. This plant-based product helps seal the hair cuticles to lock in color and resist fading, and leaves your hair with brilliant shine.

NATURAL PRESERVES
Protect your color-infused tresses with the Jason Color Treated Hair Care System. Each of the three products it contains--the organic Jojoba & Lemongrass Color Treated Shampoo, Color Treated Conditioner, and Color Lock Styling Spray--has a mixture of moisturizing oils to preserve and extend the life of your color.

HUE ENHANCEMENT
"Magnificently radiant" describes John Frieda Light Reflecting Conditioner, Amber to Maple. This rich, color-enhancing formula produces vibrant hues and boosts shine!

How brilliant?

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Aveda conditioner image courtesy of Aveda Corporation
JASON Natural shampoo image courtesy of Hain Celestial Group, Inc.
John Frieda conditioner image courtesy of Kao Brands Company