Are You Kidding?

April 12, 2007

No, it's the Jemma Kidd Make Up School collection!

While perusing the cosmetic counters on the crowded first floor of a department store, you're whisked into a makeup artist's chair to have your look tweaked. You love the results, but once you've purchased the applicators and products, you're completely perplexed. Why can't you replicate that effortless demonstration at home?

It doesn't take a pro! Makeup artist Jemma Kidd has created a cosmetic line intended to alleviate any anxiety you may have about applying makeup. Launched in the U.S. market in 2006, the Jemma Kidd Make Up School collection evolved out of Kidd's experiences at her own London-based makeup school, as well as her stints as a model and as a spokesperson for major cosmetic lines.

The collection offers beautifiers in five core categories: face (foundations, concealers, and shimmer dust); eyes (shadows, liners, and mascara); cheeks (blushes, tints, and bronzers); lips (liners, glosses, and balms); and nails (top and base coats). Many of the products are multifunctional, and all are designed to be easy to use.

The collection also includes accessories and applicators to help you create your look. Available through Neiman Marcus, each product comes with instructional information to guide you through a foolproof application!

Always the educator, Jemma Kidd also offers, through her Web site, DVDs and free master-class downloads that show you how to perfect various looks by taking simple steps.

Look and learn!

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